Audience building

Two channels from zero. One month of posting, 18.4M views, 62.7K followers between them.

StatusPast work
Category
Distribution / independent experiments
Tags
  • Short-form
  • Distribution
  • Audience

Overview

Two TikTok channels, both from zero. One about physics and space, one about stoicism and history.

Different skill from building, and the feedback shows up in hours instead of months. Something lands or it doesn't, and you find out immediately.

The channels

  • @the.feynman.space

    Topic
    Physics and space
    Posted
    11 Mar to 30 Mar 2025
    Posts
    10
    Views
    9.1M
    Followers
    21.5K
    Likes
    1.4M
    Biggest post
    4.7M (11 Mar)

  • @thestoicmindsetscroll

    Topic
    Stoicism and history
    Posted
    4 Mar to 4 Apr 2025
    Posts
    20
    Views
    9.3M
    Followers
    41.2K
    Likes
    1.7M
    Biggest post
    5.5M (17 Mar)

Followers, likes and view counts read off both public profiles on 21 September 2026. Post dates come from the video IDs. Per channel, not combined.

A month, and then it was done

ViewsReconstructed
  • The Feynman Space
  • The Stoic Scroll
02.5M5M7.5M10M3 Mar7 Mar11 Mar17 Mar22 Mar26 Mar30 Mar4 Apr
Every post either channel has in public, stacked up in the order they went out. Feynman opened with three videos on one day that between them did 7.4M. The Stoic Scroll spent two weeks under 50K a post, then put up a 5.5M on 17 March. Post dates are exact. The view counts are what each post shows today, so the line is really “which posts built this” rather than what the counter read that week, and TikTok rounds anything over a thousand.

Followers, roughly

FollowersEstimated
  • The Feynman Space
  • The Stoic Scroll
012.5K25K37.5K50K10.3K21.5K29.4K41.2KMar 25Jul 25Nov 25Mar 26Sept 26
Read this one loosely. The ringed figures are real: zero on the day each channel started, the counts off the screenshots on 14 April 2025, and the counts off the profiles on 21 September 2026. The dashed line between them is drawn, not measured. I shaped it to follow the view timeline above, because that is when the posts actually landed, but nobody logged the follower count day by day and I am not going to pretend otherwise.

The posts that did the work

  • 17 Mar 2025

    Channel
    The Stoic Scroll
    Views
    5.5M

  • 11 Mar 2025

    Channel
    The Feynman Space
    Views
    4.7M

  • 11 Mar 2025

    Channel
    The Feynman Space
    Views
    1.9M

  • 30 Mar 2025

    Channel
    The Stoic Scroll
    Views
    1.3M

  • 24 Mar 2025

    Channel
    The Feynman Space
    Views
    1.1M

Five of the thirty posts account for 15.3M of the 18.4M views.

Proof

TikTok profile for The Feynman Space showing 10.3K followers and 511.1K likes, opens full size in a new tab

The Feynman Space

14 Apr 2025: 10.3K followers, 511.1K likes. Today: 21.5K and 1.4M.

TikTok profile for The Stoic Scroll showing 29.4K followers and 1M likes, opens full size in a new tab

The Stoic Scroll

14 Apr 2025: 29.4K followers, 1M likes. Today: 41.2K and 1.7M.

Both profiles on 14 April 2025, a week after the last post: 10.3K and 29.4K followers. They have roughly doubled since without me adding anything. Tap either for the full size.

What I took from it

Same idea, different opening, completely different result. Obvious written down. Very easy to ignore when you like what you made.

It also taught me to read the response as data instead of a verdict on me. That one took longer.

Who did what

I made and posted all of it.

If you do distribution seriously, I want to know how you pick what to test next. That's the part I did on instinct.

Think you could pull this apart? I want to hear it.

Email me about Audience buildingBack to work